WHO WE ARE
Senaga Trading Ltd operates in the field of beverage distribution for both premium alcoholic and non-alcoholic beverage brands in Cyprus.
The journey started back in 2011 by joining forces with AB-Inbev, the world’s largest beer producer and our core business partner in the category of Belgium Beers.
Since then, we became the trusted partner of some of the most renowned players in the global beverage network. We achieved this by being very selective in acquiring diverse premium and super-premium brands when expanding our portfolio; specifically, into the following categories: wines, spirits, syrups, and liqueurs.
Our people’s high level of competencies and know-how in building premium and super-premium brands, combined with their passion and dedication, constitute the main force behind several prominent success stories delivered to our partners.
Today we are proud to claim that our company enjoys an incomparable corporate profile at a national level due to our strong and diversified brand portfolio, our people’s deep industry understanding and our key competency to customised response to the actual needs and wants of our customers and consumers.
OUR MISSION IS TO CREATE VALUE FOR OUR PARTNERS, AND THEIR BRANDS, CUSTOMERS, AND CONSUMERS THROUGH THE UTILISATION OF OUR MARKETING, SALES AND DISTRIBUTION EXPERIENCE.
MISSION
OUR VISION IS TO BUILD AND MAINTAIN THE VALUE OF OUR PREMIUM BEVERAGE BRANDS AT SUCH A HIGH LEVEL THAT IT WILL GUARANTEE OUR ONGOING AND HEALTHY BUSINESS GROWTH.
VISION
VALUES
INNOVATION
AND
DIVERSIFICATION/
COMMITMENT/
PASSION AND PROUD/
ALWAYS SETTING THE HIGHEST STANDARDS IN WHAT WE DO
RESPECT/
RECOGNISING AND APPRECIATING THE VALUE OF OUR INTERNAL AND EXTERNAL STAKEHOLDERS.