WHO WE ARE
Senaga Trading Ltd operates in the field of beverage distribution for both premium alcoholic and non-alcoholic beverage brands in Cyprus.
The epic journey started back in 2011 by joining forces together with AB-Inbev, the world’s largest beer producer and our core business partner in the category of Belgium Beers.
Since then, being very selective in the brands that we acquire, we have expanded with a dynamic and a diverse premium and super-premium brand portfolio into the categories of wines, spirits, syrups, and liqueurs and have become the trusted partner of some of the most renowned players in the global beverage scenery.
Our people’s high level of competencies and know-how in building premium and super premium brands, combined with their passion and dedication, constitute the main force behind several prominent success stories delivered to our partners.
Today we are proud to claim that our company enjoys an incomparable corporate profile at a national level due to our strong and diversified brand portfolio, our people’s deep industry understanding and our key competency to customised response to the actual needs and wants of our customers and consumers.
OUR MISSION IS TO CREATE VALUE FOR OUR PARTNERS, AND THEIR BRANDS, CUSTOMERS AND CONSUMERS THROUGH THE UTILISATION OF OUR MARKETING, SALES AND DISTRIBUTION EXPERIENCE.
MISSION
OUR VISION IS TO BUILD AND MAINTAIN THE VALUE OF OUR PREMIUM BEVERAGES BRANDS AT SUCH A HIGH LEVEL THAT IT WILL GUARANTEE OUR ONGOING AND HEALTHY BUSINESS GROWTH.
VISION
VALUES
INNOVATION
AND
DIVERSIFICATION/
DRIVES OUR BUSINESS GROWTH.
COMMITED/
LOYAL AND FOCUSED TO OUR MISSION.
PROUD AND PASSIONATE/
ALWAYS SETTING THE HIGHEST STANDARDS IN WHAT WE DO.
APPRECIATION/
RECOGNISING AND APPRECIATING THE VALUE OF OUR INTERNAL AND EXTERNAL STAKEHOLDERS.